The topic of subliminal persuasion is not without controversy as even the most respected hypnotists do not agree on whether or not subliminal persuasion is useful. The hypnotists who argue subliminal persuasion doesn’t work allude to the fact that subliminal persuasion can not be processed by either the conscious or unconscious mind because the subliminal messages can not be clearly seen or clearly heard. Yet, there are other hypnotists who argue that subliminal persuasion is picked up by the unconscious mind, even though the conscious mind is unaware of the subliminal message.

It would seem that subliminal persuasion does in fact have a huge effect upon the decision making processes of people. If subliminal persuasion was not powerful, then it would be unlikely that marketing companies would spend millions of dollars on billboards. This is an interesting fact to consider about subliminal persuasion, because most people who are driving do not take their eyes off the road to glance at the messages these billboards are conveying. We could even go a step further and ask: Why would a marketing company put ads on busy freeways when the marketing firms know drivers are not able to take their eyes off the road to interpret them?

At any rate, in spite of all the controversy surrounding it, subliminal persuasion continues to rake in billions of dollars in revenue every year. Scientific studies have also verified the power of subliminal persuasion, and for this reason, politicians whom are campaigning for elections have resorted to the exact same persuasion secrets of marketing and advertising companies. Again and again, we notice billboards with politicians pictures on them planted alongside our city streets. It cost a lot of money to use billboard advertising, and since this has been a admired marketing tool for decades, there must be some power in subliminal persuasion, whether or not the covert hypnosis trainers can explain why.

There was also another fascinating survey that proved subliminal persuasion is effective that was carried out by a department store. The department store used a subliminal persuasion audio that continued to repeat, “Stealing is bad. I will not steal”, and the amount of stealing dropped over 35%. Nobody could in reality hear the messages, yet their unconscious did process the subliminal messages to the degree that the subliminal messages changed the behavior of shoplifters. The persuasion secrets behind the power of subliminal persuasion will most likely always be subject to debate, because the results of subliminal persuasion studies have been subject to debate for years.

This we know for sure: Subliminal persuasion would not be a billion dollar industry unless it was effective.

It is impossible that hypnotic language patterns are the most important things to learn in order for you to master The Art of Persuasion. There are many reasons why this is true. For one, hypnotic language patterns are a recent development in hypnosis. This means that for thousands of years people became wealthy and successful without the knowledge of these Ericksonian language patterns. We know this because Ericksonian hypnosis and NLP were not even invented yet. Another reason why hypnotic language is not as important as many “persuasion gurus” would lead you to believe is because these hypnotic language patterns have their origins in a therapeutic context. This means that these language patterns were only successful in clinical scenarios where people were trying to quit smoking or lose weight.

These hypnotic language patterns become weak and difficult to use once a persuasion artist attempts to use them outside of their clinical settings that they originated from. The tools that were designed for therapy are no where near as successful as the tools that have been designed for the power of persuasion. Therapy and The Art of Persuasion are two entirely different things.

In fact, when the male seduction community first began, men attempted to use hypnotic language patterns to seduce women. Needless to say, their attempts failed so that they developed entirely different systems to seduce the opposite sex. A lesson we can all learn from this is that hypnotic language patterns do not work outside of clinical settings, and even if they did work once in awhile, they certainly don’t work on a consistent basis.

Now, in order to understand the components that The Art of Persuasion consist of, it was important to first understand what The Art of Persuasion does not consist of. The Art of Persuasion is far deeper than how we use language. It should go without saying that words do have their value to an extent, but everyone has heard that talk is cheap. Language is like luck, it will only take you so far. So then, if language is only a piece to the puzzle of how we can persuade people to get the things that we want, we must move on from these elementary principles and begin to talk about what The Art of Persuasion really is.

The Art of Persuasion is more than anything based upon social strategy and behavior patterns. Social strategy has time and time again produced successful and influential people ever since time began. In fact, social strategy and social behavior patterns have proven to be so powerful that people have risen to power and greatness even though the odds were stacked against them in every way. They didn’t come from rich families. They didn’t have the resources or connections that are often necessary to obtain wealth and power. Yet, they defeated the odds, made history, and became some of the most wealthiest and successful people in history–and they did it all without using a single language pattern.

Social strategy involves knowing the diverse social structures that exist in various social environments. Then, comprehending the social environment, you take specific actions that will dominate its social structures through the power of your social interactions. You may first need to start at the bottom of these social structures, so you must need to climb to the top of the social structure that you are attempting to dominate one step at a time. Then, after you have obtained power in one social environment, you can exchange this power for power in another social environment.

Each social environment is different, but the principles used to dominate social interactions are the same.