Power Of Persuasion–The Wise Use Of Color Schemes

Most people have never thought much about the power of color. Color psychology is the art of persuading other people through the use of various colors. This concept of color psychology being related to the power of persuasion is not based upon theory, it is based upon scientific proof.

There is a reason why girls dye their hair a certain color, there is a reason why girls paint their nails a particular color, and there is a reason why women wear red lipstick. The color of clothing people wear is also persuasive. For instance, the color red is extremely attention grabbing, whilst the color black signifies power and authority. By causing people to see the correct colors in your social interactions with them, you are practicing the non verbal suggestions of covert persuasion that influence people and alter their state of mind.

You can also combine a combination of colors into one powerful message that is even more influential than words. For example, you can wear black clothing to signify power, and a red tie to capture people’s attention. Or, you could wear a white outfit to signify honesty and purity in order to persuade people to instantly trust you.

Prison officials have even decreased violence amongst prisoners by painting the walls of the inmates cells pink, because the color pink has been scientifically confirmed to create a relaxed state of mind when people see it. In fact, jails and prisons have even gone to the extent of issuing pink underwear to the convicts as well. People initially thought this was done by the prison officials to humiliate the inmates, but humiliation had nothing to do with it. Instead, the prison officials had been taught the power of color psychology along with the scientific studies that validated it.

The reason why color psychology is part of the power of persuasion is because by using color psychology successfully, you can change a person’s state of mind and alter their behavior. Everyone has seen a beautiful woman in a red dress with red lipstick capture the attention of men so that their behavior was altered. You should understand that the colors marketing firms use, the colors of a woman’s make up, and the colors of fashion are used for specific reasons that are designed to persuade people. None of these colors are used by chance.

Even legal tablets have yellow paper for a reason. The yellow paper of legal pads has been shown to encourage thought in people. The billboards you see, the packages of the products you buy, and the colors you see used in infomercials are all there for a reason. This means that color psychology can be used by any covert persuasion practitioner to plant non verbal suggestions in a person’s mind.

You can also show people objects that have a certain color to alter their state of mind. Imagine a woman looking at a red rose a man has just given her, as soon as she sees the color red, this will influence her emotional state of mind. The mind does not only need to process language, it also needs to process everything a person sees. Covert persuasion does not only persuade people through auditory persuasion techniques, but it also persuades people through visual hypnosis techniques.