The topic of subliminal persuasion is not without controversy as even the most respected hypnotists do not agree on whether or not subliminal persuasion is useful. The hypnotists who argue subliminal persuasion doesn’t work allude to the fact that subliminal persuasion can not be processed by either the conscious or unconscious mind because the subliminal messages can not be clearly seen or clearly heard. Yet, there are other hypnotists who argue that subliminal persuasion is picked up by the unconscious mind, even though the conscious mind is unaware of the subliminal message.

It would seem that subliminal persuasion does in fact have a huge effect upon the decision making processes of people. If subliminal persuasion was not powerful, then it would be unlikely that marketing companies would spend millions of dollars on billboards. This is an interesting fact to consider about subliminal persuasion, because most people who are driving do not take their eyes off the road to glance at the messages these billboards are conveying. We could even go a step further and ask: Why would a marketing company put ads on busy freeways when the marketing firms know drivers are not able to take their eyes off the road to interpret them?

At any rate, in spite of all the controversy surrounding it, subliminal persuasion continues to rake in billions of dollars in revenue every year. Scientific studies have also verified the power of subliminal persuasion, and for this reason, politicians whom are campaigning for elections have resorted to the exact same persuasion secrets of marketing and advertising companies. Again and again, we notice billboards with politicians pictures on them planted alongside our city streets. It cost a lot of money to use billboard advertising, and since this has been a admired marketing tool for decades, there must be some power in subliminal persuasion, whether or not the covert hypnosis trainers can explain why.

There was also another fascinating survey that proved subliminal persuasion is effective that was carried out by a department store. The department store used a subliminal persuasion audio that continued to repeat, “Stealing is bad. I will not steal”, and the amount of stealing dropped over 35%. Nobody could in reality hear the messages, yet their unconscious did process the subliminal messages to the degree that the subliminal messages changed the behavior of shoplifters. The persuasion secrets behind the power of subliminal persuasion will most likely always be subject to debate, because the results of subliminal persuasion studies have been subject to debate for years.

This we know for sure: Subliminal persuasion would not be a billion dollar industry unless it was effective.